Global Credit Union

Through their 2013 rebrand, Global Credit Union embraced their history while looking to the future with a resurgence of their message “Global is Everybody’s Credit Union,” encouraging people to become “Global Citizens” by saving money and giving back to the community. The introduction of the Global Citizen theme and Global Citizen Principles highlighted the credit union’s active support of select charitable causes, local artists, small businesses and organizations. The campaign featured TV and radio commercials with original compositions by local musicians and original artwork in print, billboard, bus and vehicle wraps by local artists. This particular work was done for the Global Citizen Campaign with a focus on their Wear Red days, in honor of military veterans.