Coil Studio

Coil was a labor of love that sprung from nothing. The concept of a “coil”, a sinuous center of movement on the verge of release, connected a single, unifying concept across all of these systems of movement. It also told a broader brand story of what it meant to be deeply committed to the work of growing self through the physical body, drawing mental images of being on the verge of change and leaping forward into the unknown.