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Value Content Campaign

  • CLIENT: Salal Credit Union
  • YEAR: 2023
  • ROLE: Motion Graphics, Illustration, Design, Concept
In the spring of 2023, multiple for-profit banks collapsed due to unstable market conditions and questionable investing practices. I chose to spearhead and run a social-focused awareness campaign dedicated to educating on the difference between CU's and Banks, and why credit unions were more stable, reliable financial partners for everyone.