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Web Design – Salal Credit Union
- CLIENT: Salal Credit Union
- YEAR: 2022
- ROLE: Art Direction, User Experience, Prototyping, Illustration
Salal CU's existing website was 8 years old, which justified not only a re-design, but also a total overhaul of how information, UI, the UX, and design supported organizational strategy.
We approached re-mapping the site first around a topic cluster concept, in that each business line and meaningful cluster of information was structured as a content pillar. The goal was to strengthen cross-link relationships in order to increase site performance while also making it easier for a user to find and act on what they needed. The site's primary focus was conversions and sales, with secondary goals of informing existing consumers and brand storytelling.
We approached re-mapping the site first around a topic cluster concept, in that each business line and meaningful cluster of information was structured as a content pillar. The goal was to strengthen cross-link relationships in order to increase site performance while also making it easier for a user to find and act on what they needed. The site's primary focus was conversions and sales, with secondary goals of informing existing consumers and brand storytelling.